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How Law Firms Can Use Creative Thinking to Drive a Successful Practice

how creative thinking can drive success at your law firm

As a lawyer, you might not think of your work as “creative.”

True, on your off time, you might pursue creative endeavors such as writing, cooking, painting, or practicing a musical instrument. But the practice of law requires a rigorously analytic mindset that relies on precise, predictable processes and precedents.

From a professional standpoint, you probably relegate “creativity” to realms like advertising and product design.

But take a closer look at what you do, and you’ll see that you’re often called upon to come up with solutions that aren’t necessarily found in case law and legal textbooks.

During a difficult negotiation you’re handling for a business client, say, or in researching a legal problem that seems to have no obvious precedents, you may have suddenly come upon the solution while reading a book on a different topic, or while mulling over the matter during a long walk.

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