U.S. District Judge Raag Singhal in Florida said the plaintiffs “failed to show that reasonable consumers were deceived into paying higher prices because of Burger King’s actual cooking methods” and the restaurant did not promise to cook the burgers on a different surface. Representatives from the company that helped create the burger, Impossible Foods Inc, said its design was intended for meat eaters who would like less animal protein in their diet and is not made for vegetarians or vegans.
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Impossible Whopper Lawsuit Tossed As Judge Finds No Deception
A federal judge dismissed a lawsuit against Burger King after the fast-food chain was sued for allegedly deceiving customers into thinking its plant-based Impossible Whopper is cooked on different grills than other meat products. So reports Reuters.
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