Estimated reading time: 0 minutes, 37 seconds

Impossible Whopper Lawsuit Tossed As Judge Finds No Deception

A federal judge dismissed a lawsuit against Burger King after the fast-food chain was sued for allegedly deceiving customers into thinking its plant-based Impossible Whopper is cooked on different grills than other meat products. So reports Reuters.

burger 1674881 640smallU.S. District Judge Raag Singhal in Florida said the plaintiffs “failed to show that reasonable consumers were deceived into paying higher prices because of Burger King’s actual cooking methods” and the restaurant did not promise to cook the burgers on a different surface. Representatives from the company that helped create the burger, Impossible Foods Inc, said its design was intended for meat eaters who would like less animal protein in their diet and is not made for vegetarians or vegans.

Read the full article from Reuters.

Read 1933 times
Rate this item
(0 votes)

Visit other PMG Sites:

PMG360 is committed to protecting the privacy of the personal data we collect from our subscribers/agents/customers/exhibitors and sponsors. On May 25th, the European's GDPR policy will be enforced. Nothing is changing about your current settings or how your information is processed, however, we have made a few changes. We have updated our Privacy Policy and Cookie Policy to make it easier for you to understand what information we collect, how and why we collect it.