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National Firm's New Strategy: Use Videos to Attract New Clients

Epstein Becker & Green has embarked on a new marketing effort: filming and hosting videos on its website that star New York society correspondent George Whipple, a partner at the firm. So reports Bloomberg BNA.

As attracting legal work becomes more and more difficult for big- and medium-sized firms, Epstein Becker & Green, which employs 250 attorneys and has several offices nationwide, is producing the videos as part of its content marketing efforts—attempts to attract high-end clients by showcasing the firm’s legal knowledge and expertise.

The first video is four minutes long and explores recent decisions of interest to in-house counsel, such as employee background checks.

Read the full article from Bloomberg BNA.

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