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Branding and social media -How they work together to build your firm’s business Let’s say your practice is family law. It’s a highly competitive specialty in your community.You know that if you want to attract new clients, you need to distinguish yourself from the rest of the pack. So, how? You start by considering what makes your firm different from…
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Epstein Becker & Green has embarked on a new marketing effort: filming and hosting videos on its website that star New York society correspondent George Whipple, a partner at the firm. So reports Bloomberg BNA.
As attracting legal work becomes more and more difficult for big- and medium-sized firms, Epstein Becker & Green, which employs 250 attorneys and has several offices nationwide, is producing the videos as part of its content marketing efforts—attempts to attract high-end clients by showcasing the firm’s legal knowledge and expertise.
The first video is four minutes long and explores recent decisions of interest to in-house counsel, such as employee background checks.
In a sensational case that has reportedly “grabbed the attention…
A DLA Piper associate’s e-mail stating “that bill shall know…
A 55-year-old attorney at White & Case, who recently filed…
YouTube headquarters in San Bruno, California. (Photo credit: Wikipedia) A…